On Running Shoe:
The On Running Shoe is designed to address the horizontal impact that causes the most damage to muscles, tendons, ligaments, and joints.
This newcomer Swiss running footwear brand was the overall winner of this 2009’s ispo BrandNew Awards presented by Thermo Cool. One of the persons in charge of ON is the well-known Swiss triathlete Olivier Bernhard.
The running shoes presented to BrandNew featured a new outsole system with the potential to stir the market. With their “CLOUDTEC” technology, a hollow 3-D element incorporated in the outsole, the running shoe ensures that not only vertical but also horizontal impacts are reduced by up to 30%.
In addition, the innovative cushioning elements are responsible for the fact that the postural muscles, which readily degenerate when wearing over-supportive regular running shoes, are strengthened and thus additionally stabilize the joints in a natural way.
The result is an unbelievably gentle, almost “rolling” running experience – running lightly as if on clouds – while at the same time providing extra forward momentum for a quicker run.
These shoes will sell for $150 when they are released.
Click on continue reading to see a video about the creation of this ground breaking shoe design!